Conduct an in-depth analysis of [NAME].
The purpose is to fully understand the customer and their stakeholders so we can effectively tailor our proposal messaging and insights to resonate with them and build further trust and provide guidance.
Focus on the company’s strategic priorities, procurement history, and key decision-makers relevant to [PRODUCT / SERVICE].
Identify past purchasing trends, preferred vendors, goals, initiatives, and any pain points they have publicly acknowledged, including from: